E-cycling is probably the fastest growing future market in the cycling world. Together with our partner Cycle Cafe, we organised an entire competition series on smart trainers for the first time!
Following the success of the trial event at the Massif Games Convention in Frankfurt, the organizers of Virtual Hero held further qualifying tournaments at Cyclingworld in Düsseldorf and VeloBerlin already.
During EUROBIKE, visitors could register at the Cycle Cafe booth for free participation in the races. There were men's and women's races, with four contestants each, who were connected to smart bike trainers. The audience watched the competition on a fast 3.2km track through virtual Singapore.
The grand final took place on a virtual track across the outdoor area of the Frankfurt fair. The contestants took the stage in Frankfurt to compete for four 850-meter laps in the virtually recreated real setting of EUROBIKE.
On 6 July 2024 the finalists sprinted around the Messe Frankfurt exhibition grounds on a virtual circuit - with one goal: to become a Virtual Hero!