Five ways that made your EUROBIKE visit exceptional.
The EUROBIKE BUSINESS DAYS offered a unique mix of inspirational ideas, intensive networking, knowledge sharing, and cutting-edge innovation on two main stages – at the Ecomobility Forum in Hall 8 and the EUROBIKE Hub in the Portalhaus.
Maybe you attended the BUSINESS DAYS for the first time, or planned to dive deeper into the professional programme in 2025? With over 100 sessions and more than 1,000 exhibitors, there was a lot to explore – and we wanted to make sure you got the best out of your visit.
These tips helped you plan and put together your own personal programme, which you could conveniently save in the EUROBIKE app.
Our recommendations helped you use your time efficiently, quickly find the right content to gain knowledge and expertise, meet experts in your field, and get up to speed on the latest trends and technologies – so you were perfectly prepared for your EUROBIKE visit and able to make the most of the BUSINESS DAYS.
Your goals. Your industry. Your EUROBIKE.
Retail
1. Explore product trends and the latest developments
With over 1,000 national and international exhibitors, EUROBIKE 2025 was the world’s leading bike and ecomobility trade show. This was where you could see the latest product trends and future developments. In dedicated areas such as the Adventure Area, Handmade Area, and Cargo Area, specific topics could be explored in greater detail. At the EUROBIKE AWARD special exhibition, innovative products selected by an independent panel of experts were showcased, while the Pressedienst-Fahrrad trend lounge presented curated collector’s items. Themed guided tours provided an overview of the latest industry developments and product trends.
2. Meet manufacturers and suppliers
The entire bike universe assembled at one location. EUROBIKE Frankfurt was where the international bike industry came together. It was the place to meet and exchange ideas with manufacturers and suppliers, to conduct talks, and to consolidate business relationships. EUROBIKE supported this with targeted networking formats, such as the networking evening following the Retail, Sales & Services conference, or the cargo bike retailers meet-up on Wednesday. And of course, the legendary EUROBIKE Party was a great place to meet up.
3. Professional development
Working closely together with VSF, EUROBIKE put together a dedicated professional development programme for retail experts. Each day of the show featured exciting insights, specialist talks, and training sessions for targeted continuing professional development for you and your team. The PEAK-SEASON POWER TRAINING by VSF and BICO served as a mid-season sales booster.
In addition, there was the Career Center, Cargo Academy, the Retail: Sales & Services conference sessions and of course, the Gravel Talk on Friday afternoon.
4. Find the perfect job or new employees
Looking for new perspectives or new employees? No problem. In the Career Center, you got tips for your personal development.
5. Take your store to the next level
EUROBIKE was not just about physical products, but also software solutions that helped you organize your store more efficiently. In addition, leasing providers were on hand for individual meetings to enhance the customer experience and support long-term business success. They were grouped in the Service Area – covering everything from merchandise management systems to leasing and IoT.
Manufacturers
1. Explore product trends and see the latest developments
With over 1,000 national and international exhibitors, EUROBIKE 2025 was the world’s leading bike and ecomobility trade show. This was where you could see the latest product trends and future developments. In dedicated areas such as the Adventure Area or Handmade Area, you could explore specific topics in greater detail – from bikepacking and gravel to handmade specialist framebuilders and customized craftsmanship.
2. Talk to retailers and the press
EUROBIKE was the central hub and meeting point of the industry and beyond. All the most important mobility and lifestyle journalists attended the show seeking ideas and inspiring topics – making it the ideal location to present your own stories. Retailers continued to come to EUROBIKE to make, meet, and maintain business contacts, and for inspiration and trend spotting. This was the place to strengthen business relationships.
3. Gain ideas and insights for company development
The EUROBIKE conferences discussed the most important industry issues over three days and provide creative impetus for the future of the sector. The topics ranged from regulation to the shift towards sustainable mobility and expanding business fields. From the Leaders’ Night via the Leaders’ Breakfast to “Investing in Micromobility” – there was a wide range of C-level topics at EUROBIKE.
4. Find new employees
Were you looking for new perspectives or new employees? No problem. The EUROBIKE Career Center featured one of the bike and mobility sector’s largest specialist job markets. In addition, there was an extensive range of training, continuing professional development, and inspirational ideas relevant to the industry.
5. Reach end-consumers in the Rhine-Main-region
The EUROBIKE Festival is the largest cycling end-consumer event in the Rhine-Main-region. More than 30,000 potential guests were reached, and destinations were promoted in a high-quality environment.
Corporate mobility management
1. Explore new products and digital services to help develop your company
In addition to over 1,000 bike industry exhibitors, the Ecomobility Experience Gallery featured numerous products specially developed for corporate mobility. From scooters to cargo bikes and other transport solutions – there was a wide range of fine and sustainable options. In addition, numerous providers showcased their products and services at EUROBIKE.
2. Explore product trends – see the latest developments
With over 1,000 national and international exhibitors, EUROBIKE 2025 was the world’s leading bike and ecomobility trade show. This was where you could see the latest product trends and future developments. In dedicated areas such as the Adventure Area or Handmade Area, specific topics could be explored in greater detail – from bikepacking and gravel to handmade specialist framebuilders and customized craftsmanship.
3. Talk to leading experts and colleagues in the ecomobility industry.
EUROBIKE 2025 in Frankfurt was the central hub and meeting point to exchange ideas and network. This was where you met colleagues from administration, transport planning, the bike industry, policy making, and service providers. After all, it was often the chance encounters that triggered new thoughts and ideas. To help make this possible, there were dedicated networking formats for commercial mobility – for example during the Mobility Management Day.
4. Find the right bicycle leasing provider for your company
Company bike leasing was one of the most attractive employee benefits in 2025. At EUROBIKE, all the main providers were present, offering plenty of opportunities to explore the best options for your company.
5. See examples of best practice
EUROBIKE showcased countless examples of best practice for active mobility across its extensive exhibition areas. Many of them could be ridden and tested directly on the outdoor test circuit or in the Ecomobility Highlights area. Visitors discovered how to improve their corporate mobility with these sustainable solutions – benefiting both ESG reporting and the company’s balance sheet.
Administration & transport planning
1. Explore product trends – see the latest developments
With over 1,000 national and international exhibitors, EUROBIKE 2025 was the world’s leading bike and ecomobility trade show. This was where the latest product trends and future developments could be seen. The ECOMOBILITY Highlights area provided a comprehensive overview of mobility and transport devices, especially for professional and everyday family use. Visitors were inspired and found the right mobility solutions. It was the ideal place to explore trends and move forward.
2. Keep informed on issues relevant to your daily work
The EUROBIKE conferences discussed the most important sustainable mobility issues over three days and provide creative impetus for the future of the sector. The topics ranged from regulation to the shift towards sustainable mobility and expanding business fields. In particular, Thursday 26 June was Mobility Management Day where you gott relevant insights for your daily work in mobility, transport planning and sustainable, economic and environmentally-friendly mobility management. The Mobility Convention discussed current developments in urban and transport planning and highlights national and international case studies and examples of best practice.
3. Talk to colleagues in the bike industry, politics and service providers
EUROBIKE 2025 in Frankfurt was a central meeting point for exchanging ideas and networking. It brought together colleagues from public administration, transport planning, the bike industry, policy, and service providers. Many new thoughts and ideas were sparked through informal conversations.
4. Explore new products and digital services to help benefit your local authority
With over 1,000 national and international exhibitors, EUROBIKE 2025 showcased the latest product trends and future developments. In the Ecomobility Highlights area, visitors could dive deeper into specific topics. Beyond bikes, there was a broad range of mobility options – from scooters to cargo bikes and transport solutions.
5. Gain insights into user behaviour and community and industry developments
The EUROBIKE conference programme gave access to valuable facts and figures on user behaviour, community trends, and industry developments. Leading industry associations presented their findings, market data, and analyses on leasing and related services. This provided attendees with in-depth insights and data-driven arguments for their professional work. In particular, the Mobility Convention looked at the sustainable transition of the transport sector and multimodality.
Bike tourism
1. Explore product trends – see the latest developments
With over 1,000 national and international exhibitors, EUROBIKE 2025 was the world’s leading bike and ecomobility trade show. This was where the latest product trends and future developments could be seen. In dedicated areas such as the Adventure Area or Handmade Area, specific topics were explored in greater detail.
2. Talk to bike industry representatives and potential multipliers
EUROBIKE 2025 was the central hub and meeting point for receiving and exchanging ideas within the industry and beyond. All the most important mobility and lifestyle journalists attended the show seeking ideas and inspiring topics – making it the ideal location to present your own stories. Leisure and travel continued to function as important drivers. Attendees met industry representatives to discuss potential joint projects and how business models could mutually benefit one another. On EUROBIKE Thursday, the Travel Industry Club ran its own dedicated networking programme.
3. Gain new insights at the Bike Travel Forum and Gravel Talk
The EUROBIKE conferences discussed the most important industry issues over three days and provided creative future impetus for the sector. The topics covered range from the use of AI and joint initiatives through to data-driven approaches for industry and tourism. The Bike Travel Forum on Friday focussed on cycle tourism topics, while the Gravel Talk delivered valuable input on the trend topic industry and tourism.
4. Learn more about community and industry developments
The bike industry and tourism sector co-exist in many cases – with numerous intersections. However, these intersections are currently underexploited. This is an area with major potential. EUROBIKE provided opportunities to understand cycling communities better and to experience them live and in person. It offered detailed insights into industry business models to identify starting points for profitable collaborations. During the bike tourism guided tour on Thursday afternoon, attendees talked directly to the people behind products and services to gain concentrated, in-depth information on the latest developments.
5. Reach new guests in the Bike Travel Area
The EUROBIKE Festival is the largest cycling end-consumer event in the Rhine-Main-region. More than 30,000 potential guests were reached, and destinations were promoted in a high-quality environment.