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THE TRACKS OF THE PROFESSIONAL PROGRAM

The thematic tracks of the EUROBIKE 2024 professional program brought together various formats, conferences, guided tours, and networking events into a cohesive structure. They provided a thematic cross-section and served as a guide through the extensive professional program.

Hello Future. Hello Transformation.

The EUROBIKE 2024 professional program welcomed the future and engaged with the industry over four days to explore opportunities for transformation. In close collaboration with the leading cycling industry associations (ZIV, Zukunft Fahrrad, VSF, CONEBI, CIE), a program was curated that addressed the needs of the entire ecosystem while decisively setting the course for necessary changes. At the same time, significant emphasis was placed on communicative outreach and on delivering political and societal impact at regional, transnational, and international levels.

Six thematic tracks particularly shaped the conferences. These topics were consistently explored throughout the conference program in a combination of knowledge sharing, exchange formats, and networking events:

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Die Themen-Tracks der EUROBIKE 2024 (Klicken für Zoom)

The theme tracks in detail

Innovation is key. The industry has mastered the shift to electrification with aplomb. But especially in the age of efficiency, technological innovations are essential for new business models. This results in innovative products, services and bright prospects for the future - Eurobike sets the stage for these innovations.

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Digital services and business models will determine the future of the sector. However, processes in companies, industry, specialist retailers and the entire ecosystem are also being digitalized and thus made more efficient. Data streams are compared and new insights are aggregated from them.

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Sustainability is viewed holistically at the Business Days conferences and can be found in all topics. However, sustainability is the common narrative, particularly with regard to the design of socially and climate-friendly mobility, production, materials, supply chains and recycling, as well as diversity.

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The mobility transition also needs a change in people's minds. How can new user groups be convinced to use bicycles as a means of transportation? Whether cargo bikes in logistics or the last mile. Get inspired! Through good stories, innovative products and services or best practices from other sectors.

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Specialty retail in its various forms is a key player in the industry. From the boutique business to the large eCommerce player. Together, we look at the intersections, opportunities in the business model and necessary transformative steps.

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The industry is exciting for young talents, both in terms of its transformation and its content. However, the shortage of skilled labour is particularly acute in the skilled trades sector. How can we make the industry even more attractive, open it up to diverse and varied perspectives and thus ensure participation? In this track, we focus on the people in the industry and the customer experience.

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Your contact

If you have further questions regarding the Conference Programme, we are happy to help!

Katja Richarz

Project Manager Congress & Events & Cooperations

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Kerstin Riedmüller

Project Manager Congress & Events & Cooperations

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