The theme tracks of the EUROBIKE professional program bundle various formats, conferences, trade fair tours and networking events into a common thread. They offer a cross-section of content and thus serve as a guide through the extensive professional program.

Hello Future. Hello Transformation.

The specialist program welcomes the future and discusses the scope for shaping transformation with the industry over four days. In close cooperation with the umbrella organizations of the cycling industry (ZIV, Zukunft Fahrrad, VSF, CONEBI, CIE), a program was curated that integrates the needs of the entire ecosystem and sets the course for necessary changes. At the same time, there is a strong focus on communicative reach and political and social impact at regional, transnational and international level. 

Six thematic tracks in particular will define the conferences. These topics are constantly played out in a triad of knowledge transfer, exchange formats and networking events as part of the conference program:


Die Themen-Tracks der EUROBIKE 2024 (Klicken für Zoom)

The theme tracks in detail

Innovation is key. The industry has mastered the shift to electrification with aplomb. But especially in the age of efficiency, technological innovations are essential for new business models. This results in innovative products, services and bright prospects for the future - Eurobike sets the stage for these innovations.

Digital services and business models will determine the future of the sector. However, processes in companies, industry, specialist retailers and the entire ecosystem are also being digitalized and thus made more efficient. Data streams are compared and new insights are aggregated from them.

Sustainability is viewed holistically at the Business Days conferences and can be found in all topics. However, sustainability is the common narrative, particularly with regard to the design of socially and climate-friendly mobility, production, materials, supply chains and recycling, as well as diversity. 

The mobility transition also needs a change in people's minds. How can new user groups be convinced to use bicycles as a means of transportation? Whether cargo bikes in logistics or the last mile. Get inspired! Through good stories, innovative products and services or best practices from other sectors. 

Specialty retail in its various forms is a key player in the industry. From the boutique business to the large eCommerce player. Together, we look at the intersections, opportunities in the business model and necessary transformative steps.

The industry is exciting for young talent, both in terms of its transformation and its content. However, the shortage of skilled workers is particularly acute in the skilled trades. How can we make the industry even more attractive, open it up to diverse and varied perspectives and thus ensure participation? In this track, we focus on the people in the industry and the customer experience. 

Your contact

If you have further questions regarding the Conference Programme, we are happy to help!

Katja Richarz

Project Manager Congress & Events & Cooperations