The EUROBIKE Industry & Start-Up Day 2025 was dedicated to market developments and analysing the current status quo of the bike industry. It provided a comprehensive overview of industry-political topics at the beginning of the business days. The agenda covered key themes such as regulation, digital innovations, circularity, battery and charging performance, and economic trends in the bike industry.
Innovation, change, and future perspectives for the bike industry were also discussed here. Developers and executives provided insights into the status of digitalisation across the industry, economic strength, and new business models – from second life to circular models.
"Don't get lost in technical specifications. Cycling is about freedom and a happier life."
The Industry & Start-Up Day in 2025 focused on how the industry was currently developing and the trends shaping it.
The economic future viability of the industry remained an overarching theme – an aspect that increasingly gained importance in industrial policymaking. At the same time, important developments emerging in the ecosystem were examined. From intelligent data processing to digital strategies driving the long-term growth of the industry, key topics were explored in a practical manner. The focus also included examining supply chains and the interfaces between suppliers, manufacturers, and retail trade.
Networking with other sectors received particular attention – especially regarding sustainability with a clear focus on circularity. Intermodality gained further importance as it required the interaction of various actors along the value chain. Seamlessly connecting mobility solutions, trade structures, and digital platforms increasingly became a prerequisite for a sustainable industry.
The Industry & Start-Up Day took place on Wednesday, 25 June 2025, from 11:00 to 16:30 on the Pink Stage and the Yellow Stage at the ECOMOBILITY Forum, Hall 8.
