The Conference Retail: Sales & Services at EUROBIKE 2024, presented by SAZ Bike and VSF, provided valuable insights and practical approaches tailored for the retail sector.
Specialized bicycle retailers are the link between customers and the industry. Like no other player in the ecosystem, it represents cyclists to the industry and, through its service and sales performance, sets the course for the mobility transition as well as for the economic success of the sector.
"After more than a decade of growth, the bicycle market is stagnating. It's time to reposition ourselves."
More than any other player in the bike ecosystem, brick-and-mortar retail must adapt its business model to new demands and changing market conditions. The “Retail: Sales & Services” conference, part of the EUROBIKE 2024 trade visitor program, addressed the key challenges and presented possible solutions. The program was developed in collaboration with VSF and SAZ Bike.
The focus was on innovative approaches in retail—such as virtual and augmented reality, digital processes, as well as knowledge of customer groups and targeted strategies. What role can gamification and Web3 technologies play in brick-and-mortar retail, and how do they interact with effective store and space design? The industry is also grappling with the concept of branding. Only a few bike brands are widely recognized, so specialist bike retailers need to become brands themselves in order to fulfill their critical hinge role and establish a distinct position within the industry.
Topics included staff shortages, the importance of workshop services, personalization, online retail, and sales psychology. This format addressed the challenges faced by retailers and provided concrete solutions and opportunities for this essential part of the industry.
The Retail and Services format took place on Friday, July 5, 2024, from 11:00 a.m. to 4:00 p.m. on the Pink Stage at the Ecomobility Forum, Hall 8.
