Specialized bicycle retailers are the link between customers and the industry. Like no other player in the ecosystem, it represents cyclists to the industry and, through its service and sales performance, sets the course for the mobility transition as well as for the economic success of the sector.
"After more than a decade of growth, the bicycle market is stagnating. It's time to reposition ourselves."
The "Retail: Sales & Services" format is presented in cooperation with the VSF and SAZ Bike. Both are aware of the opportunities and challenges facing the specialist bike trade and are dedicating an entire day to this as part of the Eurobike trade visitor program.
The focus will be on innovative approaches in retail - virtual and augmented reality, digital processes, but also knowledge of customer groups and specific approaches. What role can gamification and Web3 technologies play in stationary retail and how do they interact with successful store and room design? The industry is also concerned with the topic of brand. Only a few bike brands are known to the masses and so specialist bike retailers need to become brands so that they can fulfill this strong hinge function and take a firm standpoint of their own vis-à-vis the other players in the industry. It's about staff shortages, the importance of the workshop, individualization, online retail and sales psychology. A format that is close to the challenges of retail and just as close to possible solutions and opportunities for this important part of the industry.
The Retail: Sales & Services Format will take place on Friday, July 5, 2024, between 11:00 and 16:30 on the Pink Stage, ECOMOBILITY Forum, Hall 8.
