4 Mar 2026
Eurobike 2026 Strengthens Specialist Retail with a "Retail First" Focus
Eurobike 2026 will firmly focus on specialist retail: With "Retail First," the leading trade show will launch an exclusive program from June 24 to 26, 2026 in Frankfurt, offering free access, special services and a curated range of professional content. At the same time, the trade show is sending a strategic signal underscoring the great importance of the retail sector in a challenging market environment.