The BIKE TRAVEL AREA brings a holiday feeling to the show. 

The EUROBIKE FESTIVAL DAYS have proven themselves as a real magnet for all bike enthusiasts from the Rhine-Main region and further afield in recent years. This year, we expect to see a further increase in visitor numbers to over 40,000 on the festival weekend.

The BIKE TRAVEL AREA is the section of the EUROBIKE show during the FESTIVAL DAYS of 6 and 7 July 2024 that’s dedicated to bikes & tourism, cycling holidays, and local recreation – it’s the place to be for all (bike) tourism experts!

Located just right at the heart of the most popular section of the Festival Days – on the open-air exhibition grounds right between show performances from international stars of the trial and BMX scene, bike rides and pump track fun in the KIDS Area, and the extensive test circuit – the BIKE TRAVEL AREA finds its place.

What’s more, the BIKE TRAVEL AREA has its own stage with a full programme of bike travel talks to attract visitors and encourage them to look around.

Make the most of the concentrated focus on your target groups and the unique EUROBIKE network.


New added value

Reach – The EUROBIKE offers you a focused means of reaching your target audience. Whether B2B or B2C – everyone coming to the show is interested in all aspects of bikes and biking.

Networking – Frankfurt offers new synergies and symbioses. The latest products, contemporary social developments and political stakeholders are all part of mix. EUROBIKE is where decision makers gain inspiration to inform future strategies. And we provide the appropriate platforms to ensure that you meet and come into contact with them.

Professional exchange – The BIKE TRAVEL FORUM – the conference for the bike industry and bike tourism sectors (the successor to Travel Talk) – is one of these platforms. Our goal is to provide effective networks for the future and deliver inspiration to develop new business opportunities.

Inspiration – There is a special, dedicated tour of the show for tourism experts to provide an overview of selected products and services that will influence bike tourism in the future. We talk to industry insiders, consider current developments, and take inspiration from one another.


The BIKE TRAVEL AREA is the perfect platform for:

  • bike-hotels
  • bike-tour operaters
  • destinations
  • mountain railways
  • tourist offices
  • and much more!

Your contact

If you have further questions regarding the BIKE TRAVEL AREA, we are happy to help!

Melanie Riedmann

Project Manager Exhibitors


Martina Rumschick

Project Manager Congress & Events & Award & Digitalization

Martina Rumschick