Two worlds, one experience – Bike Travel reimagined.
At EUROBIKE 2026, the Bike Travel section will be integrated into the Adventure Area. This brings together two themes that are a perfect match: adventure, travel and experiences on two wheels.
More synergies, more visitors
The merger will create a strong theme cluster with high relevance and a clear target group focus. The Adventure Area's Base Camp was already very well attended throughout 2025 – and Bike Travel will also benefit from this in future. Integration into the Adventure Area will make Bike Travel even more tangible, compact and effective – right where the passion for cycling is at home.
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Compact and effective presence
The new Bike Travel offer for exhibitors includes a one-day presence at Base Camp with a counter and roll-up banner – simple, efficient and right in the thick of things. Here, exhibitors can reach an interested, experience-oriented audience in an active and inspiring environment.
New in 2026: Stage & program
In 2026, Base Camp will be expanded to include a small stage with thematically appropriate lecture formats. Here, destinations, tour operators and brands can tell their stories – in a practical, emotional way and right at the heart of the adventure community.
Your advantages at a glance
- High visitor frequency thanks to integration into the Adventure Area
- Efficient presentation with minimal logistical effort
- Base Camp Stage as an additional visitor magnet
- Targeted approach to active, travel-savvy cycling enthusiasts
Have we piqued your interest? Then register right away!
