The Mobility Convention this year was organized around the theme of “getting active” in the context of active retailing and responsibility of institutions and companies.
The mobility sector should be actively promoting sustainable solutions. As such, our focus was on accessibility, personalization and digital networking. The EUROBIKE Mobility Convention explored innovative approaches to mobility management, sharing and leasing services, health, and bike personalization.
“Getting active” – the question is not when, but how?
The Mobility Convention offered answers and presented visitors with ideas, strategies, and solutions. The focus was on smart concepts, digital connectivity, and a new narrative around cycling.
Using concrete examples, the Mobility Convention explored how active mobility could be promoted – through sharing services, municipal and corporate mobility management, intermodality, and innovative infrastructure for connected cities.
That year, the morning session of the Mobility Convention was part of the Mobility Management Day, which specifically addressed municipal and corporate mobility managers. Key topics included the promotion of active mobility, sharing models, intermodal transport solutions, and pitches from various service providers.
Cities faced the task of improving road safety and connectivity through people-centred urban development. Companies, in turn, provided valuable impetus by promoting corporate mobility.
The objective was clear: inspire people to cycle more often by introducing new narratives and targeted offerings, making active mobility a natural part of everyday life.
Communication around cycling also took centre stage. The discussion focused on how to tell a new story – one that framed cycling as part of urban identity and positioned it as a healthy, flexible, and intelligent mode of transport for all aspects of life.
The Mobility Convention took place on Thursday, 26 June 2025, from 10:00 to 16:30 on the Yellow Stage at the ECOMOBILITY Forum, Hall 8.
Partners of professional program
