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THE NEXT BIG THING: Where are the growing markets
Where is there not so much cycling at the moment - but soon?
Answering this question for the cycling industry requires collaboration with local, regional and national bodies and a joint data base. Which cities and countries are on the rise in terms of increasing bicycle use?
Based on data, we want to look at growing markets and identify potentials for the development of the bicycle industry. How can the vision of the European Cycling Declaration be implemented and what is the situation regarding the number of cyclists?
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