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24. - 27.06.2026 Frankfurt, Germany

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MAGURA Gustav Magenwirth GmbH & Co. KG

IBS Integral Braking System

IBS Integral Braking System

MAGURA Gustav Magenwirth GmbH & Co. KG
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MAGURA Integral Braking System (IBS)

Innovation for cargo bikes: MAGURA to present a Integral Braking System for the first time

Optimum braking force distribution between the front and rear wheels is a crucial factor in short braking distances – and greater safety on the bike as a result. However, both brakes can only provide optimal deceleration values if they interact perfectly with one another. Pad wear evaluations by MAGURA show that the rear brake is usually used much more frequently in everyday use. Many cyclists seem afraid of the front wheel locking or skidding, so the front brake sees either little or no use. The inner calm and the routine to use both brakes optimally is often lacking, especially in unexpected dangerous situations, when everything happens so quickly. However, it's in situations like this that perfect braking is absolutely crucial.

Now the new MAGURA Integral braking system comes into play.

Specifically, the Integral Braking System functions as a brake force distributor between the front and rear brakes. When the rear brake is applied, the IBS also provides a simultaneous and proportional deceleration of the front wheel. Combining both brakes in this way provides much better deceleration. The distribution ratio to the front and rear wheels can be individually adjusted at the factory for each usage scenario or vehicle.

"The new Integral Braking System especially helps inexperienced riders to use both brakes together, significantly shortening the braking distance.

If you decelerate your bike mainly with the rear brake, you not only increase the wear on the rear brake enormously, you also lose safety and stability," says Christian Büchle, R&D MAGURA. A study shows that combined braking with the Integral Braking System leads to a braking distance that is about 40 % shorter - compared to braking without IBS using the rear brake (on a dry road). The stopping distance with the IBS is at about the same level as with optimal braking with front & rear brakes. If the IBS is used exclusively, a very good stopping distance can be achieved even in frightening situations.

The MAGURA Integral Braking System

The Integral Braking System from MAGURA complements the MT C disc brakes family – and it’s not much bigger than a pack of cigarettes. The IBS’s understated design is barely noticeable, and integration into wheel concepts is both possible and easily done.

The system works purely mechanically, without any power source. Special brake tubings with Easy Link couplings make handling easy. During servicing or maintenance, the IBS box can be disconnected from the tubing in just a few simple steps.

For the market launch, MAGURA first designed the IBS for cargo bikes, particularly for the “Long John” design, meaning two-wheeled cargo bikes on which the load is transported in front of the rider. Complete bikes with MAGURA IBS will be available in 2025 at latest.
The company is planning medium-term developments that will extend IBS usage scenarios to city, trekking and allroad bikes. A retrofit option is not planned for the time being.

Proven technology from the motorcycle sector

IBS systems have long been proven and established on motorcycles. MAGURA is once again using the technology transfer from its motorbike business division and is now bringing this technology to the bicycle as a world premiere. The IBS will complement MAGURA’s product range alongside its line of ABS brake components.

Whereas the Bosch eBike ABS with MAGURA brake components offers a fully electronic control function, the IBS technology is based on a purely mechanical-hydraulic system.

"The innovative MAGURA IBS technology is a further part in our efforts to promote mobility trends and to make the bicycle even safer. We’ve already demonstrated this in the past by introducing the first hydraulic brakes for bicycles and the first eBike ABS brake components," says Timo Müller Head of R&D / Productmanagement.

MAGURA press contact:

dominik.voss@magura.de
+49 (0) 160 92179740

More products by MAGURA Gustav Magenwirth GmbH & Co. KG

Gustav Pro

MAGURA GUSTAV PRO Disc Brake

Gustav, the founder of MAGURA, was a true thinker and innovator of his time. His constant drive for progress inspired a braking system that revolutionized the scene in the 90s:

MAGURA´s first hydraulic disc brake for bicycles – the MAGURA GUSTAV M.

Since then, the name GUSTAV has been reserved for products that achieve the pinnacle of innovation and performance advancement – and this new brake does exactly that! With the new GUSTAV PRO, MAGURA presents a new disc brake for e-MTB use as well as for Gravity and SUV mountain bikes – and it’s so much more than just raw braking power!

Performance in the name
Any rider who is familiar with the MT7 knows that we really mean business when it comes to performance – and with this brake, we’ve taken it up a notch yet again! For more control, later-occurring braking points, and less hand and arm pumping. If truth be told, anyone can produce brakes that will stop light bikes – but this newest brainchild of ours will brake even the heaviest of bikes with the greatest of ease. MAGURA has now opened up a whole new vista of bicycle brakes with the GUSTAV PRO’s 2.5 mm thick rotors and 40% more pad volume. For consistent performance from the summit down into the valley!

Thanks to their mass, the rotors and pads heat up a lot less and stay in the sweet spot longer, where the brake can constantly give riders its best performance with the best possible friction values. Fading? This brake doesn’t even know what that is!

When you pull on the lever blade, you’ll feel right away just how intuitive our brake is to operate.

We’ve reduced the overall pressure level by enlarging the pistons to 12 mm in the brake master and 19 mm in the calliper, so less pressure is lost thanks to the spreading of the hose. This results in a well-defined bite point with outstanding modulation.

Despite its sheer power, the GUSTAV PRO offers a calm braking feel like no other brake can, giving riders the best possible degree of safety in every situation.

Even under a full load, the rigid 2.5 mm rotors and the minimal heating of the system ensure vibration-free braking that’s particularly smooth.

The GUSTAV PRO is also fully compatible with the Bosch eBike ABS.

More miles – less worries.
No serious rider brakes just for fun! That’s why we’ve doubled the time interval until brake maintenance is needed.
Extra thick brake pads with 40% more volume and thick 2.5 mm rotors with a 2.1 mm wear limit will keep you away from the workshop for twice as long as usual.

Wear plays a particularly important role with modern e-bikes. Their weight, power, and speed have placed new demands on brake systems – but the GUSTAV puts an end to annoyingly short maintenance intervals. And if you DO need to go to the workshop, a large air gap between the pad and the rotor, plus a new bleeding valve make many tasks a lot easier!

Installation with Ease!

With the innovative MAGURA EASY LINK technology, MAGURA offers a simple plug-and-play connection of the brake line: many riders who use MAGURA ABS components and the MAGURA Cockpit Integration will be familiar with this technology. In the GUSTAV PRO, MAGURA has integrated its EASY LINK technology for the first time invisibly into the brake master of a disc brake – so you can now disconnect and connect your brake hose from and to the brake master at any time without special tools. This is a real game changer for initial installation and all maintenance work on the bike – not least with cumbersome headset cable routing. EASY LINK will also be your best friend if the inevitable finally happens and you need to repair crash damage.

MAGURA proudly presents the new EASY TUBE TECHNOLOGY for the flexible creation of EASY LINK hose connections.

MAGURA EASY TUBE TECHNOLOGY (ETT)

For a long time, brake hoses have had a rigid design for both retailers and end customers. That’s all about to change, because MAGURA has developed a new system for the flexible creation of brake hose connections – EASY TUBE TECHNOLOGY. All you need is a length of brake hose (sold by the metre) and the corresponding ETT connection sets.
The technology makes it really simple to create MAGURA EASY LINK connections for GUSTAV PRO and MT disc brakes with EASY LINK adapters.

Especially in the specialist retail trade, the ETT product portfolio is not only more flexible but also less wasteful, because MAGURA offered 2.5 m long brake hoses in the aftermarket – but only about 0.8 m was actually needed for the front wheel.
With the new ETT connections, dealers can now cut their required lengths to the exact centimetre from a roll of material and use them flexibly. Retail customers will also benefit from greater flexibility.

ETT hose connections for brake masters

To connect a brake hose to a brake master, MAGURA offers a modern alternative to the classic clamping ring connection – EASY LINK. EASY LINK is used on the MAGURA GUSTAV PRO, the Bosch eBike ABS control unit, and the MAGURA Cockpit Integration (MCi). EASY LINK simplifies and speeds up the initial installation of brakes and also enables re-opening and re-closing.

MAGURA offers crimped and screwed ETT versions to create the EASY LINK brake hose ends. The screwed version features particularly easy handling without special tools. The set simply consists of an adapter to press into the hose, a slotted clamping ring and a union nut.

For the crimped version, MAGURA offers a mechanical and an electronic crimping tool.

EASY LINK is now available for more than just a few special brakes – and thanks to the new EASY LINK adapters, the brake masters of the MT and MT C series can also be retrofitted with EASY LINK.

ETT hose connections for callipers

Screwed ETT connections can also be used to connect brake callipers. MAGURA offers ETT connection sets for callipers with banjo connections (GUSTAV, CMe, MT4 to MT8), and for callipers with straight M6 connections (MT SPORT, MT2, MT4, MT C).

An overview of all the ETT connection sets:

· ETT EASY LINK adapter set

· ETT EASY LINK crimp sleeve & ETT EASY LINK crimp adapters

· ETT banjo calliper connection set (for GUSTAV, CMe and MT4 to MT8 callipers)

· ETT M6 calliper connection set (for MT SPORT, MT2, MT4, MT C callipers)

· EASY LINK 1 valve (adapter for brake masters with coarse threads (including MT2 to MT8, MT C))

· EASY LINK 2 valve (adapter for components with fine threads (including 40° brake line outlet))

MAGURA press contact:

dominik.voss@magura.de
+49 (0) 160 92179740

VYRON MDS-V3

MAGURA presents the VYRON MDS-V3

MAGURA presents a completely new development of the wireless seat post with this third evolutionary stage of the VYRON. Thanks to its intuitive operation, lightning-fast response and extension speed, and high level of resilience with IP67 certification, the new VYRON MDS-V3 is now even more user-friendly and reliable.

Six years ago, MAGURA ushered in a new era of electronically controlled bicycle components. The MAGURA VYRON was the first Vario seat post on the market to be equipped with wireless remote control and has received several awards since then.
This third evolutionary stage of the VYRON was developed from scratch. It sets new standards for intuitive operation, resilience and speed.

New, intuitive operation

The seat post and the remote have been redesigned from the ground up. The VYRON MDS-V3 remote can be ergonomically placed on the underside of the handlebar, just like the gear lever on the right-hand side. It’s easily accessible with the thumb and can be optionally mounted on the brake master with the MAGURA Shiftmix clamp. An aluminium protective ring ensures high resistance to impacts or falls.

Communication between the remote and the seat post is lightning-fast and instantaneous via Bluetooth, and the intuitive operation of the new VYRON MDS-V3 is similar to that of conventional, wired seat posts – the seat post will adjust for as long as the operating lever on the remote is actuated by the thumb.

A high level of resilience and IP67 certification thanks to the new battery concept

Mud, moisture and dirt are the enemies of all electronics. To protect the control unit, the new VYRON MDS-V3 dispenses with a charging socket, relying instead on a sealed battery cover. A replaceable CR2 lithium battery with a service life of at least one year is used for the power supply. Thanks to this pioneering battery concept, the new VYRON is IP67-certified and will even survive brief immersions in water – so it’s ready for the most challenging days on the trail.

New hydraulics for more speed

The hydraulics inside the seat post are also uncompromisingly designed for speed. The wholly redesigned inner workings of the post and a new, faster actuator ensure a perfect flow of oil between the hydraulic chambers. The result is a seat post that adjusts downwards at lightning speed when riders need it most.

The MAGURA MDS-V3 is available in two diameters and four travel variants (100 mm, 125 mm, 150 mm & 175 mm). By changing the inner tube base, the travel of the seat post can be easily adjusted from 175 to 150 mm and from 125 to 100 mm. This saves money, increases flexibility and ensures that the VYRON can also be quickly and easily mounted on other bikes.

The RRP of the MAGURA VYRON MDS-V3 is €579.90 (incl. 19% german VAT).

Technical details:

· MATERIAL: aluminium

· LENGTH: 396 / 421 / 446 mm / 471 mm (depending on the travel variant)

· ADJUSTMENT RANGE: 100 mm / 125 mm / 150 mm / 175 mm

· TRAVEL OPTION: from 175 to 150 mm / from 125 to 100 mm

· MINIMUM INSERTION DEPTH: 120 mm

· SADDLE POSITION: 0 mm setback

· BATTERY: replaceable | CR2 in seat post, CR2032 in remote

· BATTERY LIFE: roughly one year of use

· REMOTE CONTROL: Wireless remote control

· MOUNTING: Compatible with single clamp, MAGURA Shiftmix & SRAM Matchmaker

· DUST AND WATER SEALING: IP67 rating (protected against dust and brief immersion in water)

· Weight: 700 g (seatpost) / 40 g (remote) ; +/- 5%; w/o batteries

· RRP: €579.90 (incl. 19% german VAT) / £492.92

Interview with VYRON product manager Fabian Wurster:

What’s behind the name VYRON MDS-V3?

MDS stands for MAGURA Dropper Seatpost, and V3 for the third version. When it was released in 2016, it was the first remote-controlled electronic Vario seat post on the market, and it has since received several awards.

How is this VYRON different from its predecessor?

In every way! This new VYRON was developed from scratch. It offers redesigned inner workings, new electronics and a newly developed, ergonomic remote control. Most notably, we switched from ANT+ remote technology to high-speed Bluetooth, making its operation much more intuitive. The duration of the thumb pressure determines how long the seat post will be adjusted, so the rider no longer has to depend on a fixed time interval of the actuator. And that with a travel of up to 175 mm.

The new VYRON is supposed to be very resilient. What was done to make the new VYRON so hard-wearing?

Water and dirt are the enemies of all electronics. To effectively protect the head of the new VYRON from dirt and water, we dispensed with a charging socket. We now use a replaceable CR2 lithium battery instead and a sealed, screwed battery cover. It’s also IP67-certified, so it survives brief immersions in water.

For whom is the VYRON the right choice?

For everyone! From Cross Country to Enduro. It’s available with 100, 125, 150 and 175 mm travel variants and diameters of 30.9 and 31.6 mm. So the seat post is the right choice for all frame sizes.

MAGURA press contact:

dominik.voss@magura.de
+49 (0) 160 92179740

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