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Global Bicycle Purchasing Index

The Global Bicycle Purchasing Index (GBPI) is the leading indicator for the international bicycle industry. Rather than reacting to sales figures, the index captures trends as they emerge by analyzing orders and procurement decisions in Asia, Europe, and other key markets.

This global approach provides stakeholders with early guidance based on real business behavior. Developed jointly by Bike Europe, EUROBIKE, and IFH Cologne, the GBPI is a strategic tool for navigating a fast-paced, interconnected market.

"The Global Bicycle Purchasing Index (GBPI) gives us access to the industry's pulse – it’s an essential tool for understanding and detecting market trends as early as possible.”

Jan-Willem van Schaik

How You Can Benefit

Colorful bicycle brake discs in the product display at the trade fair

The GBPI is a valuable tool for all decision-makers in the global bicycle market—in particular: international suppliers, brands and OEMs, retailers and distributors, purchasing and product managers. 

It offers:

  • Early access to current market indicators
  • Benchmarking across global regions
  • Strategic foresight for developments in the supply chain

Current Focus Topic: Geopolitical Tensions and Industry Events

The latest round of surveys focused on two developments that are currently having a direct impact on the bicycle industry: growing geopolitical uncertainties and the changing landscape of European trade shows and events.

The survey focused on the impact of the U.S.–Iran conflict and ongoing challenges in global supply chains on day-to-day business, procurement decisions, and companies’ strategic direction. It also examined how companies assess the current changes in bicycle trade shows and industry events in Europe and what consequences these changes have for their own trade show and event strategies.

Project Partners & Contacts

Jan-Willem van Schaik
Editor in chief Bike Europe (VMN Media)
+ 31 6 1368 48 88
janwillemvanschaik@vmnmedia.nl

Christian Pfeiffer
Brand Management Digital, EUROBIKE (fairnamic GmbH)
+49 7541 959 9536
christian.pfeiffer@fairnamic.com

Christoph Lamsfuß
Senior Consultant, IFH Köln
c.lamsfuss@ifhkoeln.de