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Global Bicycle Purchasing Index

The Global Bicycle Purchasing Index (GBPI) is the leading indicator for the international bicycle industry. Rather than reacting to sales figures, the index captures trends as they emerge by analyzing orders and procurement decisions in Asia, Europe, and other key markets.

This global approach provides stakeholders with early guidance based on real business behavior. Developed jointly by Bike Europe, EUROBIKE, and IFH Cologne, the GBPI is a strategic tool for navigating a fast-paced, interconnected market.

"The Global Bicycle Purchasing Index (GBPI) gives us access to the industry's pulse – it’s an essential tool for understanding and detecting market trends as early as possible.”

Jan-Willem van Schaik

How You Can Benefit

Colorful bicycle brake discs in the product display at the trade fair

The GBPI is a valuable tool for all decision-makers in the global bicycle market—in particular: international suppliers, brands and OEMs, retailers and distributors, purchasing and product managers. 

It offers:

  • Early access to current market indicators
  • Benchmarking across global regions
  • Strategic foresight for developments in the supply chain

Current Focus Topic: Geopolitical Tensions and Industry Events

The current survey round focuses on two developments with a direct impact on the bicycle industry: growing geopolitical uncertainty and the changing European trade fair and event landscape.

The GBPI explores how the U.S.–Iran conflict and ongoing supply chain challenges are influencing companies’ daily business, procurement decisions, and strategic planning. In addition, the survey looks at how businesses perceive the current evolution of bicycle trade fairs and events in Europe—and what this means for their own participation and event strategies.

To the survey

Project Partners & Contacts

Jan-Willem van Schaik
Editor in chief Bike Europe (VMN Media)
+ 31 6 1368 48 88
janwillemvanschaik@vmnmedia.nl

Christian Pfeiffer
Brand Management Digital, EUROBIKE (fairnamic GmbH)
+49 7541 959 9536
christian.pfeiffer@fairnamic.com

Christoph Lamsfuß
Senior Consultant, IFH Köln
c.lamsfuss@ifhkoeln.de