The world of mobility is changing – and we are growing with it. From 2026, we will be embarking on a new chapter. With mobifuture, our newly established brand, we will form the driving platform for the entire ecomobility industry.
Co-located with EUROBIKE, it will be the heartbeat and showcase of this new growth industry and will make the future of urban mobility an even more engaging experience.
Two brands. One vision. Your mobility.
In order to meet the different requirements and development paths of the sports-oriented bicycle segment and the increasingly independent ecomobility sector, EUROBIKE will be taking a conceptual step forward from 2026 onwards. We will be separating the sectors more clearly from each other and positioning them as independent brands.
Why is this important?
Because different markets need different stages.
By clearly separating the theme worlds, we plan to address target groups more precisely, create clearer profiles and give exhibitors and visitors exactly what they are looking for: relevance, reach and resonance.
mobifuture – Your Place to Be for Ecomobility
The new brand stands for the future of urban mobility – electric, smart, connected.
mobifuture covers the entire spectrum of electric micro-mobility below the car –from e-scooters and cargo bikes to microcars, sharing solutions and commercial applications.
We engage with manufacturers, operators, cities, politicians and infrastructure providers to work together on concrete solutions for urban mobility.
‘With mobifuture, we’re creating a new world for urban electric mobility. This is where innovation, sustainability and urban quality of life come together – a platform for everyone who wants to rethink Ecomobility.’
EUROBIKE – back to its roots. Fully focused on performance.
Cycling is a global lifestyle. Every year, the worldwide community and the number of fans who share a passion for sport, technology, health and bike culture grows.
We are seizing this opportunity and refining EUROBIKE. In doing so, we are focusing more strongly on our roots in sport, performance, tech, style and community.
As a hotspot and the world's most important event in the industry, EUROBIKE showcases and celebrates the latest trends, products and innovations in the world of cycling every year.
Together, our two brands offer the perfect combination of bring people together, and offering unique experiences and insights, each tailored to specific target groups.
‘mobifuture allows us to bring back EUROBIKE’s sporting heart – with a passion for performance, high-tech and community.‘
