EUROBIKE CAREER CENTER
The bicycle industry is booming, but what about young talent? In order to support companies in their search for trainees and young professionals in times of a shortage of skilled workers, EUROBIKE is establishing a platform for career opportunities in the bicycle and mobility sector together with the bicycle service association Verbund Service Fahrrad (VSF). Workshops, training sessions and shows in a glass workshop as well as panels and presentations on the big stage are just as much a part of the CAREER CENTER as the job wall.

Getting an overview: entry into the bicycle industry
At the EUROBIKE CAREER CENTER in Hall 12.0, Foyer West, interested visitors will be able to get an overview of the different ways to enter the bicycle industry - for example, via a specialist training program, a career change, studies, further training or internships. The career field itself is just as diverse as the entry options: From the classic bicycle mechatronics engineer to product design, sales, traffic planning, engineering and marketing, almost anything is possible in terms of bicycles - many opportunities for lateral and career changers.

Model workshop instead of gray theory
Two-wheel mechanic - this is often the first profession that people associate with the bicycle industry. And of course, visitors to the EUROBIKE CAREER CENTER can find out exactly what this training path entails. In the case of the bicycle mechatronics technician, it lasts three and a half years. The apprentices learn to maintain, repair, convert or manufacture bicycles, provide advice and sell bicycles and accessories. Since connectivity is playing an increasingly important role in bicycles, specializations in the area of pedelecs and digitalization are promising for the future. Anyone who already likes the theory of this profession, for example, can take a first look at the practical side of things at EUROBIKE. In Hall 12.0, Foyer West, the VSF is setting up a model workshop where you can watch master two-wheel mechatronics technicians at work, and where workshops and lectures will also be held.
Incidentally, one of the industry's major concerns is also to get more women interested in the industry. Several female mechanics from the workshops will report on their experiences.

Learn more and network
That's why throughout EUROBIKE, experts will be offering further, in-depth insights into the topic of the bike industry job market with presentations such as "Women in the Bike Industry", "Basic Workshop Training", "Successful Selling" and other lectures from the field will provide deep insights into the bike industry job market. Interested parties can not only take advantage of the lectures and workshops to find out about their dream job in the bike industry, but above all have the opportunity to make direct personal contacts and expand their personal network, for example, during the EUROBIKE CAREER CENTER's continuing education offerings and, of course, during conversations at the trade show booths.
PROGRAMME BUSINESS DAYS
Time/Speaker |
Area/Description |
10:30–11:15 | The Box |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | Bicycle experts: How to successfully assess damage to bicycles and pedelecs |
10:30–11:15 | Musterwerkstatt |
Ingo Witte – VSF..all-ride- Workshop expert | next level service: Highlights of the VSF Model Workshop 2023 |
11:30–12:15 | The Box |
Gunnar Fehlau – Fachjournalis, Founder of p-df and bootcam-bike | Digitalization & Co. - Why more industry outsiders (must) enter the bike biz |
11:45–12:45 | Musterwerkstatt |
Ingo Witte – VSF..all-ride- Workshop expert Gunnar Schmidt – Trainer, coach, expert for the bicycle industry |
This is how the perfect repair acceptance succeeds! Part 1: A systematic approach to the perfect repair order in the shortest possible time. Part 2: Committed customer communication, expanding the scope of the order fairly, creating an authentic acceptance situation - that's how it's done! |
13:00–13:30 | The Box |
Gunnar Schmidt – Trainer, coach, expert for the bicycle industry | Using the "common thread" to become a top bike seller. Success characteristics of the six phases in the Vekauf. |
14:00–14:40 | Whole Area |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | Setting and maintaining standards: Quality standards in the bicycle workshop |
14:40–15:15 | Whole Area |
Thorsten Larschow – CEO Rad & Tour Cuxhaven; Uwe Wöll – CEO VSF Service GmbH | Industry standards: 'VSF..all-ride Werkstatt' – highlights und core elements |
15:30–16:00 | The Box |
Mailin Busko – CEO Flutlicht GmbH | Customer newsletter - the most unappreciated marketing tool! |
15:30–16:00 | Musterwerkstatt |
Stephan Fuchs – Leader at VSF-Academy | Well positioned with career jumpers in the workshop. A portrait of the VSF lateral entry course 2024. |
16:15–17:00 | Musterwerkstatt |
Gunnar Schmidt – Trainer, coach, Eexpert for the bicycle industry | How good are my salespeople really? Do the check! |
16:15–17:00 | The Box |
Kilian Eller – Architect and shop designer | Design as a success factor: rethinking consultation points and sales areas |
Time/Speaker |
Area/Description |
09:30–10:15 | The Box |
Jan Paulus – Head of Technical Center Bundesfachschule Zweirad, Rhein Main Campus | Talking 'Bike Technology'. These trainings bring you safely into the bike industry |
10:00–11:00 | Musterwerkstatt |
Ingo Witte – VSF..all-ride- Workshop expert Gunnar Schmidt – Trainer, coach, expert i the bicylce industry |
This is how the perfect repair acceptance succeeds! Part 1: A systematic approach to the perfect repair order in the shortest possible time. Part 2: Committed customer communication, expanding the scope of the order fairly, creating an authentic acceptance situation - that's how it's done! |
10:30–11:15 | The Box |
Florian Volke – Head of Training Counseling at the IHK Frankfurt am Main | Let's get started! Entry and promotion opportunities in IHK bicycle professions. Florian Volke, head of the training advisory service of the IHK Frankfurt a.M., presents the enormous range of IHK professions that enable entry into the bicycle industry and answers questions in larger groups or in "1 on 1". Among other things, these professions will be looked at: Retail salesman/e-commerce/wholesale and foreign trade management/forwarding and logistics services, industrial salesman , salesperson |
11:15–12:00 | The Box |
Kilian Eller – Architect and shop designer | Design as a success factor: rethinking consultation points and sales areas |
11:30–12:15 | The Box |
Gunnar Fehlau – Fachjournalis, Founder of p-df and bootcam-bike | Success factor "Onboarding". bootcamp.bike shows how its done. Seven seconds are enough for a first impression between people. So that new coworkers become successful colleagues, it needs more. Good onboarding starts before the first day of work and continues beyond the first 100 days. In this context, lateral hires from other industries require special onboarding that not only covers company-specific aspects, but also provides a basic understanding of the bicycle and the peculiarities of the industry. Gunnar Fehlau, industry expert from bootcamp.bike, shows how this can be achieved. |
12:15–13:00 | Musterwerkstatt |
Ingo Witte – VSF..all-ride- Workshop expert | next level service: Highlights of the VSF Model Workshop 2023 |
12:30–13:15 | The Box |
Jeannine Theißen – Head of Human Resources of Rose Bikes GmbH | Start your journey - follow your passion. Inside ROSE BIKES Welcome to start your journey - follow your passion"! Immerse yourself in the bicycle industry and discover how you can turn your passion into a profession. Join us on an inspiring tour and find out what your path in this dynamic industry can look like. Insights into the business and professional fields of ROSE BIKES make it tangible for you." |
14:00–14:30 | Whole Area |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | Setting and maintaining standards: Quality standards in the bicycle workshop |
14:30–15:15 | Whole Area |
Thorsten Larschow – CEO Rad & Tour Cuxhaven; Uwe Wöll – CEO VSF Service GmbH | Industry standard 'VSF..all-ride workshop' - highlights and core elements |
16:30–17:15 | Whole Area |
Burkhard Stork – CEO ZIV; Wasilis von Rauch – CEO Zukunft Fahrrad; Uwe Wöll, CEO VSF | www.fahrrad-berufe.de. Why a joint, central campaign by bicycle associations is essential. |
Time/Speaker |
Area/Description |
11:30–12:15 | The Box |
Gunnar Fehlau – Fachjournalis, founder p-df and bootcam-bike | The German bicycle market 'compact'.bootcamp.bike trial module When buying a bike, little goes without a test ride. The bootcamp.bike, the new compact 20-part onborading course for newcomers to the industry, takes this as its model and today offers the opportunity to get a taste of the "The Bicycle Market" module: within 45 minutes, industry experts from Göttingen will provide an insight into the bicycle market and thus a "working sample" for those interested in the course and HR developers. Of course, there will also be an opportunity to ask questions and discuss individual concerns. |
12:15–13:00 | Musterwerkstatt |
Ingo Witte – VSF..all-ride- Workshop expert | Sustainability in the bicycle workshop |
13:00–13:45 | The Box |
Sabine Zickgraf - VSF sustainability expert | Competitive advantage "Sustainable specialty store". 10 reasons for it! |
14:30–15:15 | Whole Area |
Thorsten Larschow – CEO Rad & Tour Cuxhaven; Uwe Wöll – CEO VSF Service GmbH | Industry standards: 'VSF..all-ride Werkstatt' – highlights und core elements |
15:30–16:15 | The Box |
Dirk Niermann – Head of CSR & Automation at the Hebie GmbH & Co. KG | Dream job CSR representative in bicycle production: It doesn't get any greener than this! |
16:30–17:15 | The Box |
Isabell Eberlein – CEO velokonzept | Girls wanted! Best job and career opportunities for women in the bicycle industry |
16:45–17:30 Uhr | The Box |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | Bicycle experts: How to successfully assess damage to bicycles and pedelecs |
PROGRAMME FESTIVAL DAYS
Time/Speaker |
Area/Description |
10:00–11:00 | The Box |
Jan Paulus - Technical Center Manager Bundesfachschule Zweirad, Rhein Main Campus | Talking 'Bike Technology'. These trainings bring you safely into the bike industry |
11:30–12:15 | The Box |
Gunnar Fehlau – Fachjournalis, Founder p-df and bootcam-bike | With ten bike memes to the industry professional Gunnar Fehlau, industry expert from bootcamp.bike, uses the ten memes in the title to show how fascinating the bicycle is and what charm, special features and peculiarities the bike industry has. Even veterans of the industry will get a grin on their faces and newcomers to the industry will gain important background knowledge. Afterwards, questions may and should be asked and discussed. |
12:00–13:00 | Musterwerkstatt |
SQlab | Consultation hour "Ergonomics" |
14:00–15:00 | The Box |
Florian Volke - Head of Training Consultancy at the Frankfurt Chamber of Commerce and Industry. |
"Let's get started!" Entry and promotion opportunities in IHK 'bicycle professions'. Florian Volke, head of training counseling at the IHK Frankfurt a.M., presents the enormous range of IHK professions that enable entry into the bicycle industry and answers questions in larger groups or in a "1 on 1" setting. Among other things, these professions will be looked at: Management assistant in retailing/e-commerce/wholesale and foreign trade management/forwarding and logistics services, industrial management assistant, salesperson. |
14:45–15:15 | Musterwerkstatt |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | In-Sights: How bicycles and components are tested |
15:30–16:15 | The Box |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | Dream job... Technical professions in the bicycle industry |
16:00–17:00 | Musterwerkstatt |
SQlab | Consultation hour "Ergonomics" |
Time/Speaker |
Area/Description |
10:00–11:00 | The Box |
Jan Paulus - Technical Center Manager Bundesfachschule Zweirad, Rhein Main Campus | Talking 'Bike Technology'. These trainings bring you safely into the bike industry |
10:30–11:00 | Musterwerkstatt |
Ingo Witte – VSF..all-ride- Workshop expert | Here's what you can expect! This is how you recognize the quality of your bike workshop. |
11:15–12:00 | The Box |
Sven Gerhardt – Author | Flo's fabulous bicycle workshop. Reading for future bicycle professionals from 6 years. Flo is spending the vacations with grandma. Unfortunately, he can't take his bike with him - which Flo finds really stupid. He finds it all the more exciting what is hidden in grandma's shed ... The book: Flo's fabulous bicycle workshop Ravensburger Publishing House, ISBN 978-3473460489 The author: Sven Gerhardt |
11:30–12:15 | Musterwerkstatt |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | Dream job... Technical professions in the bicycle industry |
12:30–13:00 | Musterwerkstatt |
Dirk Zedler – Founder and CEO of the Zedler-Gruppe; Surveyor. | In-Sights: How bicycles and components are tested |
13:00–13:45 | The Box |
Sven Gerhardt | Flo's fabulous bicycle workshop. Reading for future bicycle professionals from 6 years. Flo is spending the vacations with grandma. Unfortunately, he can't take his bike with him - which Flo finds really stupid. He finds it all the more exciting what is hidden in grandma's shed ... The book: Flo's fabulous bicycle workshop Ravensburger Publishing House, ISBN 978-3473460489 The author: Sven Gerhardt |
14:00–14:45 | The Box |
Uwe Wöll – CEO VSF Service GmbH | This is how the career jump into the bicycle workshop succeeds. A portrait of the VSF lateral entry course 2024 |
14:00–15:00 | Musterwerkstatt |
N.N., SQlab | Consultation hour "Ergonomics" |
15:00–15:45 | The Box |
Uwe Wöll – CEO VSF Service GmbH | www.fahrrad-berufe.de. This is how you can get started in the bicycle industry. |
YOUR CONTACT

Martina Rumschick
Project Manager Congress & Events & Award & Digitalisation
fairnamic GmbH
+4975419599528