New concept, clear focus, strong connectivity: EUROBIKE 2027 brings the international bicycle industry together in Frankfurt from 1 to 3 September, putting sport, lifestyle and everyday mobility at the heart of the event – more compact, more focused and more future-oriented than ever.
Highlights of EUROBIKE 2026
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Voices of EUROBIKE 2026
“We came to Eurobike to connect with our customers, the bicycle industry, and the wider world, to showcase our innovations, and to share our story globally. Eurobike 2026 far exceeded our expectations. We strengthened a core part of Canyon’s identity and are very satisfied with everything we were able to achieve."
“Eurobike 2026 was a complete success for us. […] Traffic at our booth was consistently strong, and we had numerous high-quality conversations with dealers, partners, and media representatives. We particularly appreciated the open and collaborative atmosphere at the show. Especially in times of transformation, it becomes clear how important personal exchange is. […]”
“Our participation at Eurobike had a clear objective: to connect with additional players in the industry, particularly OEMs, potential partners, and media representatives. We are very pleased that we had the opportunity to present our system to hundreds of visitors at our booth, and we are proud to say that we fully achieved our goals.”
“We strategically used Eurobike 2026 as a platform to increase Hepha’s media visibility. […] The response from media, retail, and industry experts exceeded our expectations, resulting in extensive national and international coverage, including several TV features on mainstream channels. […]”
“The show was extremely valuable for us, especially during the first two days. Numerous media representatives visited our booth, and the organizers responded attentively to our needs regarding our new brand positioning. The quality of the contacts we made was excellent, and we were very satisfied. It was the perfect platform for us to further develop our brand.”
“I am leaving Eurobike 2026 with a very positive impression. Many valuable conversations, new impulses, and above all the realization that the challenges facing our industry cannot be solved alone. The bicycle industry is global, and we must think and act on a global level. Once again, Eurobike has demonstrated how much potential lies in open, collaborative exchange. […]”
“Eurobike 2026 once again demonstrated that the cycling and micromobility industries are undergoing profound transformation. The show is increasingly evolving into a platform for high-level business discussions and strategic partnerships. […]”
