New concept, clear focus, strong connectivity: EUROBIKE 2026 brings the international bicycle industry together in Frankfurt from 24 to 27 June, putting sport, lifestyle and everyday mobility at the heart of the event – more compact, more focused and more future-oriented than ever.
"Eurobike 2025 was the most successful event we have ever taken part in. As a mid-sized company, we need the gravitas of a major leading trade fair – the market is fragmented enough as it is. (…) We are proud of this achievement and are approaching this year's trade fair with strong momentum. We aim to further expand our sales network across Europe."
"Eurobike gives us the opportunity to meet our international partners and communicate our brand with all its innovations. (…) Even – or precisely because – the trade fair is undergoing a phase of reorganization, the positive effects outweigh the challenges for us. We want to actively accompany the developments.”
“We have a whole range of product launches and innovations planned for 2027. Engaging with the media, retailers and influencers is important and valuable to us.”
"Eurobike is an important trade show and we are committed to providing the newly-formed Trade Fair Advisory Board our support in developing the event. Shimano will have a vital and more focused presence at Eurobike this year.”
“ (...) We are using the trade fair for strategic discussions with our partners and, in the demo area, we are demonstrating how Mahle is helping to shape the development of the industry through system expertise and targeted innovations."
That was EUROBIKE 2025
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