In the new SHIFT HAPPENS podcast, host José Been sits down with inspiring voices from the cycling and ecomobility industry. Each episode explores the trends, challenges and ideas shaping the future of mobility through engaging conversations and diverse perspectives.
Episode 1
Who shapes the stories of the cycling industry today? In the first episode of SHIFT HAPPENS, host José Been is joined by cycling journalist Erik Gutglück (ROADBIKE Magazine) and content creator Benji Naesen to explore how communication in the cycling industry is evolving. Together, they discuss the changing roles of journalism and content creators, the value of authentic storytelling and the impact of social media on brands and audiences. They also explain why face-to-face exchange at events like EUROBIKE continues to play a vital role in an increasingly digital world.
#1 - Eric Gutglück & Benji Naesen - Who drives the hype?
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