In the new SHIFT HAPPENS podcast, host José Been sits down with inspiring voices from the cycling and ecomobility industry. Each episode explores the trends, challenges and ideas shaping the future of mobility through engaging conversations and diverse perspectives.
Episode 3
How healthy is the bike industry, and what does it take to stay relevant in a market that has fundamentally changed? In this episode of SHIFT HAPPENS, host José Been is joined by Alexander Mai, EU Sales Director at Kenda Tires, and Pierre Francis, Co-Founder of CIXI, for an open look at where the industry stands today.
The conversation traces the shift from a booming growth market to one defined by fierce competition for market share and consolidation, and what that means for brands, suppliers and dealers. It looks at how new technologies are changing the demands on components, which challenges the industry still has to overcome, and how companies can better collaborate.
#3 - Alexander Mai & Pierre Francis - The State of the Industry
Episode 2
What does the future of the world's leading bike show look like? In this episode of SHIFT HAPPENS, host José Been is joined by Philipp Ferger, CEO of Fairnamic, and Matthias Pietsch, Show Director of EUROBIKE, to look back at EUROBIKE 2026 and talk about what comes next.
It's been roughly three months since the show closed its doors – time enough for some major news to land. EUROBIKE is moving its date back to the end of June, while confirming it will remain a yearly event. The conversation digs into the thinking behind both decisions, and into a new claim that reflects EUROBIKE's evolving self-understanding: from a European trade show to a platform built for a genuinely global market. They also elaborate the importance of an in-person trade show for real-life experiences, personal conversations and new meeting opportunities for the industry at EUROBIKE.
#2 - Matthias Pietsch & Philipp Ferger - The next Chapter of EUROBIKE
Episode 1
Who shapes the stories of the cycling industry today? In the first episode of SHIFT HAPPENS, host José Been is joined by cycling journalist Erik Gutglück (ROADBIKE Magazine) and content creator Benji Naesen to explore how communication in the cycling industry is evolving. Together, they discuss the changing roles of journalism and content creators, the value of authentic storytelling and the impact of social media on brands and audiences. They also explain why face-to-face exchange at events like EUROBIKE continues to play a vital role in an increasingly digital world.
#1 - Eric Gutglück & Benji Naesen - Who drives the hype?
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