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Demo Area at Eurobike

DEMO AREA & TEST TRACK

Want to see your bike in action? Then show it off right on the test track in the demo area! New this year: the trail test area for cross, gravel, and mountain bikes, and the urban test area for small electric vehicles and more!

The outdoor area at Eurobike turns into a demo area with a test track: showcase your bikes in action and offer test rides on the 3.5 km long test track. In 2025, over 45,000 test rides took place – an ideal platform for bringing all kinds of bikes to life for a broad target group.

Secure your spot now and enable test drives!

Cost: €150 /m2

TEST TRACK

In 2026, the Test Track will cover the entire exhibition grounds: visitors will be able to put bikes through their paces over 3.5 kilometers. Whether sporty road bikes, gravel and mountain bikes, e-bikes, or cargo bikes—here you can experience your models firsthand.

New: TRAIL TEST AREA

Mountain bike test track at the EUROBIKE venue

Showcase your cross, gravel, and mountain bikes where their strengths really become apparent and give visitors a genuine off-road experience. With small hills, steep turns, and varying surfaces, the Trail Test Area is the ideal place to demonstrate what modern bikes can do off the beaten track.

Please note: On Saturday during the EUROBIKE Festival, the Trail Test Area will be closed from 12-13h and from 16-17h due to the Airbag Show.

New: URBAN TEST AREA

Urban test area with cargo bikes and e-scooters

A new stage for urban mobility: The Urban Test Area at Eurobike offers the perfect platform for presenting cargo bikes and small electric vehicles up to L7e in a realistic setting.

On a spacious test area, visitors can experience typical everyday situations such as parking, loading and unloading, and driving maneuvers in a practical setting.

Please note: On Friday afternoon from 3 p.m. onwards, the test track in the eastern area, including the Urban Test Area, will be closed to traffic due to the Bembelcrit cycling race.

Overview TEST TRACK

Ground plan Eurobike 2026

Your contact

If you have further questions regarding the DEMO AREA, we are happy to help!

Valerie Czok

Project Manager Exhibitors

Valerie Czok

Sandra Janjanin

Project Manager Exhibitors

Sandra Janjanin