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24. - 27.06.2026 Frankfurt, Germany

Exhibitors & Products 2025

Paul Lange GmbH & Co. KG

Lazer

Lazer

Paul Lange GmbH & Co. KG
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Description

Lazer impressively combines tradition and modernity. From its headquarters in Mechelen, in the cycling-loving region of Flanders in Belgium, Lazer sells bicycle helmets in more than 50 countries. The company was founded in 1919 by the Lacroix brothers. At that time, the company manufactured leather caps and gloves for motorcyclists and pilots. In 1948, the brothers presented their first bicycle helmet - what began with the production of leather hairnets for the cobblestone classics such as the Tour of Flanders was further developed over many decades with the greatest care and attention to detail into today's innovations with applications in all areas of cycling. From aerodynamic and feather-light road bike or triathlon helmets, to feature-rich urban and e-bike helmets and robust mountain bike helmets.

Lazer has been part of the SHIMANO Group since 2016 and has been able to further expand its innovative strength in this strong group. Innovative fitting systems, helmets specifically for e-bike and speed pedelec use and accessories such as the Aeroshell have been associated with the Belgian company in recent years. In spring 2022, the first helmets with the KinetiCore technology developed by Lazer were introduced to the market. After more than 10 years of development, the world's first rotational impact protection fully integrated into the helmet caused quite a stir.

More products by Paul Lange GmbH & Co. KG

SHIMANO

Vor über 100 Jahren entwickelte Shozaburo Shimano, ein Messerschmied aus dem japanischen Sakai, in den SHIMANO Iron Works eine Freilaufnabe, deren Qualität und Performance sich allen technischen Herausforderungen der damaligen Zeit widersetzte, und somit die Entwicklung des Fahrrads maßgeblich prägte. Der Beginn einer revolutionären Firmengeschichte, die bis heute tief mit ihren Anfängen in der japanischen Industriemetropole verwurzelt ist, aber dabei nie die Zukunft aus den Augen verloren hat.

Denn seit jeher gilt die Marke SHIMANO als Inbegriff von Qualität, Zuverlässigkeit und Performance und ist aus der weltweiten Fahrradbranche nicht wegzudenken. Schaltsysteme, Bremsen, E-Bike-Antriebe, Pedale, Schuhe, Bekleidung – zahlreiche dieser Meilensteine eröffneten über Jahre hinweg verbesserte oder gar neue Wege und Möglichkeiten des Radfahrens. Und das ist alles andere als Zufall – das über Jahrzehnte angesammelte Wissen sowie die Fähigkeit, aktuelle Trends frühzeitig in durchdachte und bahnbrechende Technologien umzusetzen, haben der Marke im Laufe ihrer 100-jährigen Firmengeschichte den Sprung zum weltweiten Technologieführer in Sachen Fahrrad ermöglicht. Und obwohl sich auch die Angelruten und -rollen aus dem Hause SHIMANO großer Beliebtheit erfreuen, nahm und nimmt der Fahrradsektor den größten Teil der Unternehmensaktivitäten ein.

Von der Freilaufnabe, über die erste DURA-ACE bis hin zum elektronischen Di2-Schaltsystem und den zukunftsweisenden SHIMANO E-Bike-Antriebssystemen – die Geschichte von SHIMANO ist ebenso vielfältig wie spektakulär, und wird stets mit einem klaren Ziel vor Augen weiter vorangetrieben:

Mensch und Natur zu vereinen und gleichzeitig beste Voraussetzungen für die Umwelt und die Zukunft zu schaffen. Getreu dem Unternehmens-Leitsatz: „Closer to Nature, Closer to People!“

PRO Bikegear

Join the PRO Community and experience a better sports bicycle experience. Each of our products is born from relentless research, development and testing, utilising the latest material and design technologies. From professional athletes to casual riders, whether you are racing or cycling to the shop, PRO’s components help ensure you get the most from your bike. Achieve the perfect fit. Select the most comfortable saddle. And keep your bicycle in show-room condition with PRO’s components, tools and accessories.

While PRO sponsors and supports elite riders, from WorldTour teams to down-country mountain bike freestylers, you remain at the heart of everything PRO does. We understand that every cyclist has unique needs, driven by personal goals and individual anatomies. That’s why we continue to refine our products, to help you get more from your bike tomorrow, than you did today.

bikefitting.com

A bike fitting with bikefitting.com essentially involves determining the correct seating position, taking into account the frame size and existing components.
As simple as the task sounds, the corresponding implementation is complex in order to achieve the perfect and individual result for the customer.
This involves not only selecting the right frame size, the right saddle model or the precise adjustment of the cleats, but also determining the correct saddle and handlebar position.

By checking the current riding position and analyzing pedalling efficiency, potential for improvement can be identified and any existing physical complaints can be remedied.

With our tools, you can achieve the first individual results for your customers in just a few minutes.
Whether occasional cyclists, commuters, mountain bikers or racing cyclists, with our system we offer the right setup for every “bike type”. The fast and precise measurement results speed up the sales process and ensure greater customer satisfaction. This makes bikefitting.com a perfect tool in the sales process not only for ambitious cyclists, but also for every customer, regardless of their performance requirements.

Our promise to you:
Biomechanically and ergonomically adapted bikes ensure an improved riding experience and increased riding pleasure for your customers.

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