Lazer impressively combines tradition and modernity. From its headquarters in Mechelen, in the cycling-loving region of Flanders in Belgium, Lazer sells bicycle helmets in more than 50 countries. The company was founded in 1919 by the Lacroix brothers. At that time, the company manufactured leather caps and gloves for motorcyclists and pilots. In 1948, the brothers presented their first bicycle helmet - what began with the production of leather hairnets for the cobblestone classics such as the Tour of Flanders was further developed over many decades with the greatest care and attention to detail into today's innovations with applications in all areas of cycling. From aerodynamic and feather-light road bike or triathlon helmets, to feature-rich urban and e-bike helmets and robust mountain bike helmets.

Lazer has been part of the SHIMANO Group since 2016 and has been able to further expand its innovative strength in this strong group. Innovative fitting systems, helmets specifically for e-bike and speed pedelec use and accessories such as the Aeroshell have been associated with the Belgian company in recent years. In spring 2022, the first helmets with the KinetiCore technology developed by Lazer were introduced to the market. After more than 10 years of development, the world's first rotational impact protection fully integrated into the helmet caused quite a stir.

A bike fitting with bikefitting.com essentially involves determining the correct seating position, taking into account the frame size and existing components.
As simple as the task sounds, the corresponding implementation is complex in order to achieve the perfect and individual result for the customer.
This involves not only selecting the right frame size, the right saddle model or the precise adjustment of the cleats, but also determining the correct saddle and handlebar position.

By checking the current riding position and analyzing pedalling efficiency, potential for improvement can be identified and any existing physical complaints can be remedied.

With our tools, you can achieve the first individual results for your customers in just a few minutes.
Whether occasional cyclists, commuters, mountain bikers or racing cyclists, with our system we offer the right setup for every “bike type”. The fast and precise measurement results speed up the sales process and ensure greater customer satisfaction. This makes bikefitting.com a perfect tool in the sales process not only for ambitious cyclists, but also for every customer, regardless of their performance requirements.

Our promise to you:
Biomechanically and ergonomically adapted bikes ensure an improved riding experience and increased riding pleasure for your customers.