GUEE Bar Tape Series – Ride Smart, Perform Better

At GUEE, we design bar tapes with one mission: to make every ride smarter, more comfortable, and high-performing. Our tapes are crafted with premium materials and innovative engineering, delivering lightweight agility, excellent grip, and lasting durability.

SL Series – Superlight for Competition
The SL series is built for racers who demand the best. Weighing only 28 grams per tape, SL tapes maximize your bike’s responsiveness without sacrificing comfort or control. Ideal for all types of competition, the SL line offers multiple style options to match your performance needs and personal flair.

Attitude Series – Eco-friendly Comfort
Attitude bar tapes combine sustainability with high performance. Engineered for superior hand support and comfort, these tapes are eco-friendly and built for riders who care about the planet as much as their ride. With vibrant designs and lasting performance, unleash your cycling attitude with every mile.

Sio Dura Series – Durable for Gravel Adventures
Sio Dura stands for "Silicone Durable" — a tape made to thrive on gravel and in all conditions. With an extended length of 200 cm, water-resistant features, and exceptional durability, Sio Dura is the choice for riders who explore beyond the road.

Advanced Materials for Every Need
Our bar tapes are crafted from advanced PU leather, custom honeycomb fabrics, and specialized foams. Each material is chosen to optimize hand feel, shock absorption, sweat management, and long-term resilience. From intense races to long explorations, GUEE tapes provide the support and performance you need.

Ride Smart with GUEE
Whether you are chasing podiums or weekend adventures, GUEE bar tapes help you ride with greater control, comfort, and confidence. Experience the difference thoughtful design and cutting-edge materials can make — and elevate every journey.