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EN
24. - 27.06.2026 Frankfurt, Germany

Exhibitors & Products 2025

Pin Bike & UGO - The smart pedal

Pin Bike System

Pin Bike System

Pin Bike & UGO - The smart pedal
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Description

Pin Bike is a patented, anti-fraud system designed to certify and incentivize sustainable urban travel, fostering a shift towards greener, more efficient mobility solutions. Developed by FB Innovation Srl, Pin Bike combines cutting-edge technology, real-time data analytics, and user engagement strategies to promote active transportation, reduce environmental impact, and support local economies.

Core Objectives
Pin Bike operates with three primary objectives that align with global sustainability goals:

  • Sustainable Mobility Promotion: Pin Bike encourages the modal shift from traditional car usage to more sustainable and active transportation methods such as cycling, walking, and public transport.

  • Support for Local Commerce: By offering digital vouchers that can only be redeemed in local businesses, Pin Bike fosters a proximity economy, encouraging users to support their community while adopting eco-friendly transportation habits.

  • Data-Driven Urban Planning: Pin Bike equips cities and organizations with valuable mobility data, allowing them to make informed decisions regarding infrastructure, traffic management, and sustainability policies.

Pin Bike System Components
Pin Bike’s integrated system includes several key components that work together to create a seamless experience for users, city administrators, and businesses:

  • Pin Bike Mobile Application (iOS & Android): The core tool for users, the Pin Bike app allows individuals to log their travel sessions, access rewards, track their progress, and participate in challenges. Users can also communicate directly with the city or organization that runs the initiative through notifications and reports. The app provides personalized incentives and discounts from partner businesses, enhancing user engagement.

  • Pin Bike Hardware (Anti-Fraud Technology): Pin Bike’s patented hardware solution, typically integrated with the user’s bicycle, tracks their movements accurately and certifies the data collected. This hardware ensures the integrity of the information used to award rewards and generate reports, preventing fraud and ensuring reliability.

  • Pin Bike Dashboard for Cities & Organizations: The Pin Bike dashboard is a powerful web-based portal that allows city planners, businesses, and organizations to access real-time data on mobility patterns, user demographics, and infrastructure usage. This portal supports decision-making by providing valuable insights into traffic behavior, peak usage times, and modal shift trends. It also enables the management of reward systems, communication with users, and the analysis of key mobility metrics.

  • Open Data Platform: Pin Bike is committed to transparency and openness, offering public access to data on its initiatives through an open data platform. This allows anyone to track the progress of Pin Bike projects and understand the impact of sustainable mobility efforts. The platform is designed to be a resource for both users and municipalities, fostering trust and collaboration.

How Pin Bike Works
The process begins when users download the Pin Bike app and register for local challenges. They can receive incentives for using sustainable modes of transport such as cycling or walking. The platform tracks their trips, calculates the kilometers traveled, and converts this data into points or vouchers that can be redeemed at local businesses.

Pin Bike also supports seasonal or event-based challenges. For example, during local festivals or high-demand periods, users might receive bonus points for traveling in less congested ways, further incentivizing sustainable mobility. The app also provides users with real-time data about their progress and environmental impact, such as the CO₂ emissions they have saved by choosing greener travel options.

Pin Bike’s gamification element plays a crucial role in maintaining user engagement. Users can track their rankings in various local challenges, earning rewards and recognition for their efforts. Special events and competitions further incentivize participation, creating a sense of community and friendly competition among users.

Applications Beyond Cities: Tourism and Rural Mobility
While Pin Bike is primarily designed for urban environments, its functionality extends to rural areas, tourism destinations, and other settings that rely on sustainable mobility. In these contexts, Pin Bike tracks cycling or walking tourism, allowing tourists to earn rewards for exploring destinations in a sustainable way. This application of Pin Bike helps integrate sustainable mobility into the tourism experience, promoting eco-friendly tourism practices and supporting local businesses in less traditional tourist hotspots.

Smart City Integration
Pin Bike contributes significantly to the development of smart cities by providing municipalities with valuable data about user mobility, traffic patterns, and infrastructure utilization. Cities can use this information to:

  • Plan Traffic and Mobility Systems: Pin Bike’s data enables cities to plan and optimize their traffic management systems, including the development of cycling lanes, public transport routes, and pedestrian zones. Insights into peak travel times and congestion areas allow for targeted interventions to improve traffic flow and reduce pollution.

  • Evaluate and Adjust Urban Policies: By monitoring mobility trends, cities can assess the effectiveness of existing mobility policies (e.g., congestion pricing, bike-sharing programs, or car-free zones) and make adjustments based on real data. Pin Bike helps cities adopt a more responsive, data-driven approach to urban planning.

  • Engage with Citizens: The platform allows cities to communicate directly with their residents through notifications, surveys, and personalized messaging, fostering a stronger connection between urban planners and the communities they serve. Pin Bike’s feedback loop also allows cities to gauge public interest in new mobility initiatives, ensuring that policies reflect community needs.

Pin Bike’s Results and Impact
Pin Bike has seen significant success since its inception, with an expanding user base and impressive environmental impact. The platform has been implemented in numerous cities across Europe, driving both local economic growth and contributing to broader sustainability targets. As of 2025, the following statistics highlight Pin Bike’s achievements:

  • Over 24,000 active users across multiple cities

  • More than 8.1 million kilometers logged by users since the platform’s launch

  • 1,284,120 kg of CO₂ emissions avoided through sustainable travel choices

  • More than €1.65 million distributed as rewards to users

  • An average of 5.42 km per session, highlighting the platform’s effectiveness in promoting short-distance, eco-friendly travel

  • Pin Bike has been activated in more than 20 Italian ci

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More products by Pin Bike & UGO - The smart pedal

Trade fair innovation

UGO Anti-theft pedal

UGO: The Universal Anti-Theft Pedal for Bicycles

UGO is the innovative solution created by Pin Bike to improve bicycle security, combining advanced functionality with ease of use. It is a universal anti-theft pedal that provides unparalleled protection for all types of bicycles, including e-bikes, and seamlessly integrates with the Pin Bike system, combining safety and sustainability in one product.

Main Features

UGO is designed to address one of the most common problems faced by urban cyclists: bicycle theft. Every year, millions of bicycles are stolen in Europe, with an incidence exceeding 3.5 million thefts annually. This issue is further aggravated by the rise in e-bike sales, which are expensive vehicles particularly vulnerable to theft. UGO is the answer to this need, thanks to an innovative design that integrates several features within a pedal, an often overlooked part of the bike in terms of security.

1. Real-Time GPS Tracking

One of UGO’s most powerful features is real-time GPS tracking, which allows you to monitor the location of your bicycle at any time. Thanks to the integrated GPS technology in the pedal, the user can easily locate their bike if it is stolen. The dedicated Pin Bike app provides an interactive map that allows you to follow the bike’s path wherever it may be. This makes UGO a powerful tool for prevention and recovery, with the possibility to act quickly if the bike is moved without authorization.

2. Anti-Theft Alarm

UGO is equipped with an anti-theft alarm that automatically activates if someone attempts to touch or move the bicycle. When suspicious movement is detected, the alarm emits a loud sound and immediately notifies the user via the app. This alarm system is essential for deterring thieves and providing a timely alert, allowing you to intervene before the theft is completed. Furthermore, the alarm is fully integrated with the GPS tracking system, further enhancing the effectiveness of the security system.

3. LTE Connectivity and Remote Monitoring

UGO uses LTE (Long-Term Evolution) connectivity, a technology that ensures constant and secure communication with the app. Thanks to this connection, the user can monitor the status of their bike, receive real-time notifications, and check the bike's location wherever it is. LTE connectivity also enables the continuous transmission of data, keeping the system active and functional without the need for manual interventions or frequent updates.

4. Accident Notification Feature

One of the features that distinguishes UGO from other bicycle security systems is the accident notification feature. If the user is involved in an accident, UGO automatically sends a notification to a contact number previously set by the user, alerting a family member, friend, or emergency contact. This feature enhances road safety, as it allows for a quick response in case of an emergency, reducing risks in critical situations. The ability to intervene quickly in the event of an accident is an added value that UGO brings to the cyclist's safety.

5. Universal Compatibility

One of the most innovative aspects of UGO is its universal compatibility. This anti-theft pedal is designed to fit any type of bicycle, from traditional city bikes to modern e-bikes. No matter the model or brand of the bike, UGO can be easily installed on any pedal, making security accessible to everyone. Thanks to its universal design, UGO is a versatile and practical product that can be used by all cyclists, regardless of their type of bicycle.

6. Integration with the Pin Bike System

UGO seamlessly integrates with the Pin Bike system, a gamification platform that rewards cyclists for their daily bike use. Thanks to this integration, every trip made with UGO is automatically tracked by the system, allowing users to accumulate points and win rewards. Daily bicycle use is thus incentivized not only for environmental reasons but also for economic ones, with rewards that can be spent at local stores, restaurants, and other participating businesses. UGO makes every trip not only safe but also fun and rewarding.

7. Innovative and Durable Design

UGO’s design is crafted to withstand daily stress while blending perfectly with any bicycle. Made with robust and durable materials, it is able to withstand the wear and tear typical of pedals without compromising on functionality or aesthetics. Additionally, its anti-theft protection system is fully integrated into the pedal, making it difficult for thieves to spot and remove the device. UGO’s durability and discretion make it a secure and effective device, which enhances the protection of your bicycle without altering its appearance.

Benefits of Using UGO

  • Complete Protection: Thanks to its alarm system and GPS tracking, UGO offers full protection against theft, making your bicycle much safer.

  • Ease of Use: UGO integrates easily with your bicycle and the Pin Bike app, making it simple and intuitive for everyone to use.

  • Increased Road Safety: The accident notification feature increases road safety by enabling quick intervention in case of emergency.

  • Rewards and Incentives: Integration with Pin Bike allows users to earn gamified rewards for each trip taken, encouraging bicycle use and promoting a healthy and sustainable lifestyle.

  • Universal Compatibility: UGO is compatible with all bicycles, from traditional models to e-bikes, providing a security solution accessible to everyone.

UGO represents a true revolution in bicycle security. With its combination of advanced technologies, such as GPS, anti-theft alarm, and LTE connectivity, it offers comprehensive protection against theft and enhances road safety. Additionally, its universal compatibility and integration with the Pin Bike system make it an ideal choice for those seeking a secure, innovative, and easy-to-use product. With UGO, every cyclist can feel more protected and motivated to ride sustainably and safely, making every trip a step towards a greener and safer future.

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