June 22, 2023


10:00 - 13:00 

Hall 8 - Future Mobility Forum


The Start-Up & Innovation Day on June 22nd, 2023 at EUROBIKE in Frankfurt will once again provide a platform for the bicycle industry, investors, developers, product designers and start-ups for inspiration, knowledge exchange and networking.


Hello Future. How is the bicycle becoming the primary means of everyday transportation? How is the future of the bicycle evolving? What is the position of the bicycle in micromobility with the development of new types of vehicles, (digital) services and necessary infrastructure? How do we manage to work better together within the industry, i.e. between start-ups and SMEs, but also with non-industry players, municipalities and science? What are the current challenges for innovation in the bicycle industry? At the Start-Up and Innovation Day (SUI) at EUROBIKE, the future products, services and business models of the bicycle sector will be discussed.

The Start-Up and Innovation Day will take place live at EUROBIKE in the middle of Hall 8, physically connected to the Start-Up Area. It provides a platform for inspiration and knowledge transfer in the cycling industry. It focuses on new developments in the areas investment, development, products, (digital) solutions and Start-Ups. Following the principle of “Here to learn, Here to innovate, Here to network”, this format provides variety, know-how, innovation and networking. Therefore, the Start-Up & Innovation Day is the one of the most forward-thinking and most innovative formats at EUROBIKE 2023 and provides a stage for future-oriented thoughts. 

The Start-Up & Innovation Day has two focus areas:

Green and Circular Tech:

In a world that is faced with the challenges of climate change, sustainable solutions are needed. Transformative energy is thus driven by green and circular technologies. Bicycles are a sustainable means of transportation and on the way to becoming a sustainable product. The Start-Up & Innovation Day shows exactly those solutions and pays attention to the best and most sustainable technologies.

Digitalisation and Smart City:

The Start-Up & Innovation Day stands for creation and empowerment of resilient, climate-neutral and connected cities that are worth living in and inclusive. Intelligent, digital systems are solving the mobility problems of tomorrow and this in cooperation between companies and municipalities, with a view to the different means of transportation.

Fuck Up Beers

Following the Start-Up & Innovation Day, participants are invited to come together for an entertaining Event of the EUROBIKE, the “Fuck Up Beers”. In a friendly setting, the biggest failures of Start-Ups and companies are discussed. With beer and stories about failures, we want to celebrate an open and progressive error culture. So, bring your best and grandest Fuck Up Stories with you and learn from each other’s mistakes. If you have any good stories to tell, please get in contact with suttner@velokonzept.de


Isabell Eberlein

Isabell Eberlein

External Advisor

Velokonzept GmbH


Johannes Schürle

Johannes Schürle

Project Manager Congress & Events & Trade Visitors

fairnamic GmbH



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