Dr. Sissi Pärsch is a freelance writer who travels a lot - and is a lot on her bike. She writes for BIKE & EMTB, Bergwelten and Servus, among others, is a columnist for Globetrotter Magazine and talks to players driving the urban mobility revolution on the "Nimms Rad"-podcast.

in German - simultaneous translation in English

Christoph Matt is an eco-social designer from Vorarlberg and founder of the internationally awarded Studio Matt - a nomadic base camp for sustainable design with a focus on the environment and social issues, currently based in Vienna. The projects and works are always dedicated to the interplay of nature, design and people.

in German - simultaneous translation in English

Tilman Sobek is one of the founders and managing directors of absolutGPS/geoSports-Tec. The focus of the company, which manages about 50-70 projects per year and operates its own routes at home and abroad is on destination development in active tourism. More than 20 employees specialize in everyday and leisure cycling, touring, mountain biking, gravel biking and road biking.

in German - simultaneous translation in English

More women in cycling: This is what Switzerland Tourism (ST) is doing. With the 100% Women initiative, ST is focusing on women in cycling - among other things, with a Gravel Challenge across the country, prominent female ambassadors from Switzerland and abroad, and a new range of 50 guided bike tours created by women for women. Since its launch in 2021, ST has been using the Women's Initiative to promote the female sports community and make women more visible in outdoor sports in general.

Anja Roggo is a project manager at Schweiz Tourismus and is dedicated to the development of new tourism products and offers for the Swiss tourism industry. One project that is absolutely close to her heart is the 100% Women Initiative, which celebrates its third edition this year. While in the last two years the focus was on getting more women interested in mountain sports, this year the spotlight will be on cycling and cycling experiences for women.

in English

Agathe Daudibon is EuroVelo Manager at the European Cyclists’ Federation and responsible for the EuroVelo Management Team following developments of EuroVelo – the European Cycle Route Network –, cycling tourism and cycle route networks. ECF work together with National Coordinators and various partners to support active mobility and sustainable tourism. 

in German - simultaneous translation in English

Christian Tänzler studied economic geography, business administration and regional planning in Hanover and Cologne and worked for several years in product management for tour operators before switching to press relations via an apprenticeship in further education in tourism. At Tourismus-Marketing Brandenburg GmbH and later also at Potsdam Tourismus GmbH, he headed the press and public relations department for seven years.  

For more than 17 years, he has been responsible for international and, since 2019, primarily national media contacts at Berlin Tourismus & Kongress GmbH, is the company's spokesperson and a passionate cyclist. In addition, he has been volunteering for cycle tourism on the ADFC federal board since 2021.

in German - simultaneous translation in English

With the aim of developing the state long-distance cycle routes in Baden-Württemberg into a marketable cycle tourism product, an office for the coordination of three new state long-distance cycle routes was set up under the umbrella organization of the Swabian Alb. This office ensures cooperation between all stakeholders from infrastructure and tourism. 

Lea Tschimmel has been in charge of the office for the state long-distance cycle routes in the Swabian Alb since summer 2021, which includes the infrastructural and marketing coordination of three long-distance cycle routes. Previously, she completed a bachelor's and master's degree in tourism.

in German - with simultaneous translation in English

Ulf Michels is an experienced bike and outdoor industry expert and passionate cyclist with a keen interest in the topic of mobility. After holding positions as Marketing & Sales Manager Europe for Five Ten and in Strategy & Business Development for adidas Terrex, he currently heads Digital Sales for the DTC mountain bike brand YT Industries.

in German - with simultaneous translation in English

Scott Travel is a perfect showcase how networks with tourism, test centers and bike travel providers can be used mutually to make a brand experience.

Reto Aeschbacher is a brand and communication expert and has been leading the brand strategy of Scott Sports for over 25 years as CMO and Brand Manager . As a passionate skier, biker and outdoorsman he has always been fascinated by the connection and synergies between the sports industry and tourism, with Scott Travel this vision has become reality.  
To inspire customers with products but also with travel experiences is really fun and is the best from of customer loyalty to a brand.  

in German

Hosts: Kim Wlach & Birgit Ströbel (Berg & Macher ) 

In this interactive presentation, transformation and organizational development experts Kim Wlach and Birgit Ströbel highlight the 5 most important tips for future-proof organizations. They give a practical insight into how transformation can succeed and what needs to be considered. The Masterclass is for anyone who wants to learn how to make their tourism business fit for the future. 

Kim Wlach and Birgit Ströbel have dedicated themselves to the organizational development of medium-sized companies with Berg & Macher. Berg & Macher GmbH combines expertise in systemic organizational consulting and on the topics of leadership culture, vision, growth, agile organizations and self-organization and works with a high purpose and value-oriented attitude.