September 3rd, 2021 - Save the Date


The rendezvous for cycling tourism.

The 20th edition of TRAVEL TALK brings once more bike industry and tourism together on an international level. The newest trends and innovations will be presented and discussed.




the bicycle industry is on the move and cycling tourism has been more popular than ever since the beginning of the pandemic. The best conditions for discussing recent developments with the tourism and bicycle industry, media and bloggers at the 20th EUROBIKE TRAVEL TALK on September 3, 2021 at Messe Friedrichshafen.

Our focus in 2021: Micro-Adventures with and around bikes

At least since the pandemic-related travel restrictions, vacationing just outside one's doorstep has become a megatrend. The term micro adventure can be used to summarize the exploration by bike in your own environment, both on and off paved roads. While the tourism industry is struggling with opening strategies, hygiene rules and occupancy capacities in order to guarantee its customers an attractive and safe holiday, the sales figures for "new" and fun-promising types of bicycles such as gravel bikes, e-MTBs or cargo bikes are exploding. What role does cycle tourism play for a safe holiday and does the trend towards micro-adventures offer sustainable prospects for tourism?


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For whom is the TRAVEL TALK 2021?

Do you work for cycle tourism in your city or region, are you a bicycle manufacturer or dealer and have new products and services on offer for tourism professionals? Then you've come to the right place at TRAVEL TALK!

You can expect an international audience of experts who are eager to look at the developments in your destination from a B2B perspective, for example your innovative services and digital products, your attractions or local infrastructure development for your location, your innovative collaboration with partners from other regions or the bicycle industry.


Since 2002, the EUROBIKE TRAVEL TALK has been bringing together international representatives from the tourism sector and the bicycle industry as well as the media and bloggers at the world's leading trade fair for bicycles, the EUROBIKE at Messe Friedrichshafen, Germany, and enables synergies between the bicycle and tourism industries to take the next step in cycling tourism. 


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Isabell Eberlein

Isabell Eberlein

External Advisor

Velokonzept GmbH


Johannes Schürle

Johannes Schürle

Key Account & Retail Services

fairnamic GmbH