SHARING KNOWLEDGE AND INDUSTRY EXPERTISE
BIKE BIZ REVOLUTION - Conference for Visionaries will once more be a crucial part of the EUROBIKE week. Building on the great success and approval of the last years we gather once more the most crucial players throughout all branches of the bicycle industry to bring them together with carefully selected experts. On July 12th, we discuss the future of bicycle business. BIKE BIZ REVOLUTION takes a daring look on the changes and challenges throughout the bicycle industry.
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FOUR YEARS BIKE BIZ REVOLUTION
REVIEW ON THE TOPICS OF 2021
THESE ARE THE BIKE BIZ REVOLUTION TOPICS FOR 2021
Moving production back to Europe is a widely-discussed topic that has gained traction during the coronavirus pandemic. Rising transport costs, longer delivery times, raw material shortages or broken agreements with suppliers – there is a long list of acute problems. Not to mention political changes, such as Germany’s new supply chain legislation whose implications remain as yet unclear, rising wages in Asia and China’s environmental policy. Production in Portugal, Slovakia, Poland and Bulgaria is expected to solve many of the problems. However, will these changes be able to cope with the next major impact? What is the economic outlook for raw materials and production trends?
NEW BICYCLE MARKETS
Demand for e-bikes in Germany has increased dramatically. Is the trend set to continue or is the bubble going to burst? It’s certainly time to be thinking about new markets. E-bikes have strong international potential. What does it take to explore new markets? The development of sports during the coronavirus pandemic provides a good example: e-cycling has large numbers of new adopters, including in the White House. However, while the new sport is booming, it still has traditional problems to overcome. How to identify and develop tomorrow’s new areas of business today?
MOBILITY AND MOBILITYMIX
Is there still potential to develop bikes further? Digital networking is now a major factor in the world of two-wheeled transport. Digital natives are connecting bikes in new and innovative ways. Mobility is a service, and bikes need to be in the right place at the right time. Bikes and e-bikes are just one ingredient in the new mobility mix. Sharing is the future! But who will be behind it? Is the automotive industry going to discover bikes? And what role will bikes play in the world of autonomous transport? The future is wide open – to be discussed.
REVIEW ON THE TOPICS OF 2020
THESE WERE THE TOPICS OF BBR 2020
The various restrictions in the general mobility behaviour in the wake of the CORONA pandemic have brought many people back on their bikes. Even during the lockdown, in various countries many bicycle workshops were allowed to be open, to at least secure bicycle mobility. During this time the bicycle infrastructure was adapted and modified in many cities and municipalities in an unbureaucratic and uncomplicated manner. Development, planning and implementation that would otherwise have taken month and years were done within a couple of days. The bicycle has now gained system relevance. How will this development change mobility overall in the next few years and what will it look like? Read more about the increase of traffic here.
GREEN TAIL WIND FOR BICYCLES
The bicycle manifests itself as highly popular eco-friendly and green mean of transportation. The sales figures of the last few years speak in favour for the emission-free version of transport. In many debates it is seen as one mobility solution for the future and as the key against congested city centres. Yet, how is it possible to combine the eco-friendly image of bicycles with the social debate around environmental pollution, protection, and sustainability. Where is the consent of the bicycle’s green image with production conditions in the Far East or the recycling of e-bike batteries? How long will the green tail wind last? What needs to change that the bicycle can benefit from its green advantage in the future too?
BIKE BIZ 2025
Supply and demand - even during the CORONA pandemic, bicycle sales continue to climb steeply. And the stationary bicycle retail is experiencing a small renaissance - long queues in front of the bicycle shops are not uncommon. Whether it is the small stationary specialized retailer, online retailers, marketplaces, direct-to-customer retailers or other platforms, many of them have difficulty coping with the increasing demand. At the same time, Decathlon is opening one megastore after another, regardless of the current situation. Anyone looking into the future will ask themselves about who will be the winners and losers of the crisis. How will retail change in the coming years? Which distribution channels and platforms will establish themselves and who will use them and how - Decathlon, Rose, BICO or even Google, Amazon, Alibaba or will the stationary bicycle retailers prevail? Read more about the cycling retail in times of CORONA here.
MORE INSIGHTS OF THE INDUSTRY
Catching interviews with our speakers of BIKE BIZ REVOLUTION and other industry insiders
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